Visitors are impatient — if a page does not load within two to three seconds, many of them leave.
1. First impression
A slow site feels unprofessional, no matter how beautifully it is designed.
2. Google rankings
Speed and Core Web Vitals are part of the Google algorithm. A faster site has an advantage in search.
3. Conversions
Studies show that every extra second of loading time reduces inquiries and purchases.
4. Mobile users
On a mobile connection the difference between a fast and a slow site is even bigger.
5. Ad spend
If you run ads, a slow site means you pay for clicks from people who leave before they see your offer.
The fix: optimized images, quality hosting, caching and clean code without unnecessary plugins.
